Arc’teryx Logo
What Is the Arc’teryx Logo?
The Arc’teryx logo is a skeleton of a prehistoric creature inspired by the Archaeopteryx Lithographica, a fossil that is the missing link between dinosaurs and birds. Michael Hofler, a graphic designer, created the brand name and logo.
Arc’teryx Logo Meaning
Arc’teryx chose a transitional fossil to represent its modern brand because it represents a pivotal moment in evolution. Before it developed feathers, the bird was a flightless rock climber and could adapt and thrive in challenging environments, just like Arc’teryx pushes human progression outdoors.
Evolution
In 1991, the company rebranded to Arc’teryx to reach a wider audience and introduced its iconic logo. Early versions of this logo included the bird’s skeleton and the full Archaeopteryx name.
Why it pops
The logo’s unique design differs significantly from the generic mountain peaks, streams, bold text, or trees seen in the logos of many companies competing in this space. Instead, it tells a story of innovation and resilience. The skeletal bird is eye-catching and memorable, almost forcing the uninformed viewer to ask the wearer about the brand.
Brand Identity
From running jackets to shoes, every Arc’teryx product has its logo to signal durability and trust. The logo has become synonymous with gear that won’t let you down when you need it to perform.
Inspiration
Arc’teryx created it using the Berlin Specimen, which Jakob Niemeyer discovered in 1875 in Germany and now houses in Berlin’s Natural History Museum. This specimen is the most complete fossil example and was the first to have a full head. Only 14 examples exist, and Arc’teryx capitalized on this rarity, turning a random piece of natural history into a global brand and an Arc’teryx symbol.
